NEW YORK (CBSNewYork) – Safety experts are warning about a dangerous social media challenge involving teenagers.

They’re popping detergent pods in the mouths and then posting the videos online.

They call it the “Tide Pod Challenge.”

Ann Marie Buerkle, acting chairman of the Consumer Product Safety Commission, says ingesting any of the liquid carries a deadly risk. The poisonous pods contain ethanol, hydrogen peroxide and polymers, Layton reported.

Some stores have started putting them inside display cases so they don’t get stolen. The pods are bright and colorful and to children, they can look like candy.

This year, there’s already been a 20 percent spike in calls to poison control centers from teens exposed to the laundry pods. At least 10 deaths have been linked to ingesting the pods. Two were toddlers, eight were seniors with dementia.

Full story here.

Hey about this “big science”, how about you don’t tell me not to eat tide pods? How about that? Sure I may corrode my entire digestive system and die spitting blood. Sure I may die a death reserved for small children who don’t know not to eat detergent, or old people with dementia who don’t know not to eat detergent, but that’s my choice to make. Who are you to tell me what to eat? You don’t know me. Tide pods smell delicious. Delicious. Why can’t we eat them? That seems like a marketing problem. How are you gonna have something look delicious, and smell delicious, that kills you? Hm? Either make tide pods safe to eat or get ready to bury us all.

Look I’m kind of kidding but Im serious when I say I’ve been obsessed with the smell of tide detergent for as long as I can remember. I don’t know what it is, but it reminds me of early childhood: of sunny rooms, warm sheets, not having to pay rent, my biggest worry being pooping my pants, not ever having had my heart broken by the Chicago Bears, all of that good stuff. It’s at the point where I’m actually concerned that one day I’ll eat it. Tide detergent and I are on converging paths, like a runaway train and a stalled limousine on prom night: I can’t give you an exact time that disaster will hit, but I know it’s hitting. I guess this is a blog life confession. Do with it what you will.