Burger King Off the Hook for Cooking Impossible Whoppers on Meaty Grills
A Florida district court on Monday dismissed a lawsuit against Restaurant Brands International Inc (NYSE: QSR) unit Burger King that alleged the restaurant chain deceived vegans and vegetarians, Reuters reported.
The complaint filed in Fort Lauderdale, Florida, said that Burger King gave customers the impression that its "Impossible Whopper," made using plant-based patties manufactured by Impossible Foods, were cooked on separate grills than those deployed for cooking beef and chicken.
“Burger King promised a non-meat patty and delivered,” Judge Raag Singhal wrote, dismissing the lawsuit. Judge Singhal found the plaintiff’s claims “too individualized” to be considered as a class action.
Full story here.
First of all, we’ve got to take our hats off to the Impossible Whopper. Burger King nailed it. They did. It tastes pretty fucking good. If you get it with all the veggies, and the whopper sauce it’s almost like you’re eating a Whopper while you’re also losing your sense of taste. I imagine an Impossible Whopper is just what a normal Whopper tastes like if you pinch your nose while you eat it. Obviously, by nailed it I mean the one with real meat is better, but if you’re looking for a way to eat Burger King and still pat yourself on the back- the impossible whopper’s the move for you.
Now obviously as you can recall for the article above, Burger King came under some fire for allegedly not cooking Impossible Whoppers on a separate grill, therefore not making them a “legitimate” vegetarian option. Look, none of this should be a shock to anyone who’s got half a brain. No offense to any vegetarians or vegans out there but did you really think Burger King, a fast food joint, was cooking your gourmet burgers on a special grill? How many of those get ordered a day? You think that the folks behind the counter making barely minimum wage and getting cussed out by every third person in the drive through line is making sure your impossible whopper doesn’t get contaminated. Fuck no. I’m calling it a win if the person who makes my food wears gloves and hair net.
I’ve got nothing against people who are vegetarian, or vegan, and I even understand why they’d be upset by this. But this is a classic example of ignorance was bliss. We could have just gone on being uninformed ASSUMING that Burger King built brand new vegetarian friendly grills. You could have just gone on wondering how they got the patties to have such a smokey flavor. But you didn’t. You couldn’t. You had to make sure it was all perfect. You had to go digging, and digging, and digging until you fucked up the charade. Well are you happy now that they’ve pulled back the curtain? Now you know you can’t eat it. That’s on you. I don’t give a shit. I got one impossible whopper two years ago. It was pretty good. I still sing its praises. I will never get it again. Again, I couldn’t care less, but there’s a whole lot of people out there who were happy with their heads in the sand who are pissed that you just HAD to be sure.
Of course Burger King’s not going to get in trouble. It’s Burger King. The FDA’s just pumped they still serve vegetables.