People Hate Chipotle's Queso And It's Hilarious
On December 12, the company will give a free side of queso to anyone who orders an entree wearing a "cheesy" sweater, according to a tweet. The company announced the one-day giveaway, which won't include chips, on Tuesday.
Chipotle (CMG) has had a hard time getting people excited about its interpretation of queso, the melted cheese dish popularized in Tex-Mex cuisine.
The company's first batch of queso received largely negative reviews: On Twitter, disgruntled customers called Chipotle's queso "gritty" and a "crime against cheese" that "tastes like crayons."
Spokesman Chris Arnold told CNNMoney last week that tweaks to the recipe have resulted in a version that "is creamier than the initial recipe, and still has a really delicious flavor." The new queso, he said, still leaves out preservatives and artificial ingredients.
On Wednesday, however, customers didn't seem to be aware that the recipe has already changed. One person asked on Twitter, "When is the recipe changing?" Another said, "Why are y'all not listening to the people and changing the recipe of the queso?"
Full story here.
You ever find yourself pining for someone's affection and they just won't reciprocate? You try and you try and you change and you change and nothing works? Well that's what's going on right now with Chipotle's queso.
No matter what Chipotle does, people refuse to get on board with this damn cheese!
Chipotle builds all of this hype for their new dish which, based off the fact that most people would eat cheese out of a rusty can, should do well. But then it sucks. Its all natural ingredients are grainy, and it tastes like you’re eating gritty cheese, which nobody likes. And let me say, queso's one of those things that cannot be consumed with any self awareness. So if people hate your queso, then your queso must truly suck.
So then Chipotle, eager to please the masses, changes the recipe. Except people don’t notice the recipe change, and get mad at Chipotle for not changing it. This is tough for Chipotle, because they did change it.
And now Chipotle decides to give away queso for free. You have to wear a cheesy sweater? That’s a fucking joke it’s so easy. Everybody’s got a cheesy sweater, and even if you don’t, it’s not like the employees of Chipotle are going to give you a hard time. They want to get rid of this queso so badly. These guys are probably under specific instructions to throw queso at anybody who’s wearing a sweater, or just a shirt in general!
Except of course, nobody wants queso, they just want guacomole. Sorry Chipotle, you tried your best but your queso sucks and tastes like crayons.
P.S. You’re not even going to give chips away with the free order? C’mon Chipotle that’s pathetically cheap. We’re talking chips! They’re not necessarily the caviar of the fast food world.
