Star Wars may take place in a galaxy far, far away, but it earns a lot of money here on Earth, and Disney, the studio behind the franchise, knows it. That's why the company is establishing a set of very strict rules when it comes to theaters playing Star Wars: The Last Jedi when it debuts in December. ... exhibitors will be required to screen The Last Jedi in their biggest auditoriums for a minimum or four weeks. That's a rule Disney has implemented for their previous Star Wars releases. However, there's a catch. Any theater that breaks one of the rules is eligible to be charged an additional 5% of ticket sales--bringing Disney's haul to 70% of the revenue.

Full story here.

LOVE this move by Disney.

Such an unbelievably cocky maneuver to demand that your movie be played in the biggest theater, AND to collect  70% of the revenue (as opposed to the going rate of 65% for Star Wars movies) if it’s not.

I didn’t even know you could do this- you’re telling all the other kids on the playground to go home, the swing set is yours!

This is such a fuck you to Pitch Perfect 3, Jumanji, and the Greatest Showman- just showing absolute confidence that your movie is going to blow those out of the water.

I don’t know why anyone would release their movie anywhere near when when Star Wars comes out- that’s just asking to bomb. It’s just dumb. You’ve got to plan ahead, fellas.

That’s years of production and millions of dollars all funneled into a project that now  will be shown basement projector room of a theater, all because you couldn’t predict when the Next Star Wars was going to drop. While folks are reclining in leather seats watching The Last Jedi in surround sound,  kids will literally be watching Jumanji eating stale popcorn off the floor, sucking the last drops off soda out of discarded straws,  all while sitting on dirty mats in the storage closet.